Sunday, 29 November -0001 18:42

Homosexual Advertising Campaign

Written by Rev. H.A. Bergsma
Anheuser Busch has developed an advertising campaign that presents two "Bud"-drinking homosexual men in a hand-holding posture. Anheuser Busch opened a toll-free number for people to call in and register their support of this ground-breaking "gay" campaign. Originally they did not have a number whereby someone could express opposition to it. However, so many called their toll-free customer service number to object that within 24 hours they had established a toll-free number for people to call if they disapprove of this new Bud Light commercial featuring the two homosexual men. We can let Anheuser Busch understand that pro-family Americans are terribly concerned about homosexual images coming into our homes through advertising campaigns. Call today and have your friends and family call as well! If Anheuser Busch opens the way, we might well see other advertising come into our homes via TV, magazines, etc. (From an Email)

The toll -free number is no longer in operation. But the following is the latest from Anheuser Busch: HOT RESPONSE FOR BUDWEISER GAY ADS ST. LOUIS (AP)--Anheuser Busch Inc.'s advertisement for Bud Light showing two men holding hands has prompted a flood of phone calls, forcing the beer maker to set up two hot lines. The ad appeared in the April 22 issue of EXP magazine, a free, bimonthly St. Louis publication that is geared toward gays and lesbians, but is distributed in mainstream outlets. The ad tells people to ÒBe Yourself and Make It a Bud Light.'' It also carries a tag line saying ÒProud Sponsor of the St. Louis PrideFest '99.'' PrideFest is a gay and lesbian festival held in June. Shortly after the ad ran, leaders in the gay community began distributing e-mail, urging people to call Anheuser-Busch in support of the ad. The St. Louis brewer was so overwhelmed with calls that it set up a hot line for supporters to use. Conservative Christian leader, Jerry Falwell, also found out about the ad and sent his followers e-mail, advising them to call Anheuser-Busch to ask that a hot line be set up so that they could oppose the ad. ÓLet's keep the heat on Anheuser-Busch so that they understand that pro-family Americans are terribly concerned about homosexual images coming into our homes through reckless advertising campaigns,'' Falwell wrote in his Falwell Confidential. Anheuser-Busch officials declined to comment about the results of the calls or whether they will have any effect on further plans for the advertisement. ÒIt's surprising to us that one print ad placed in select gay-oriented magazines has attracted attention,'' the beer maker said in a brief statement. ÓToday's consumer is not one of a specific gender, race, geography or orientation. We appreciate and respect the views of all our customers.'' The ad will later appear in other publications that cater to gays, lesbians and others with alternative lifestyles. (From further web research)

It is clear that response to such immoral nonsense is necessary. Even though the toll-free number is no longer in service, a fax would work at (314) 577-2900, or a letter of protest, to Anheuser Busch, One Busch Place, St. Louis, MO. 63118, USA.

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